Technical AEO + GEO Infrastructure

Make sure machines can access, understand, and interpret your website.

Our technical audit evaluates the foundations supporting both traditional search and emerging AI discovery.

We assess:

• Crawlability

• Indexability

• Robots directives

• XML sitemaps

• Canonical tags

• Rendering

• JavaScript dependencies

• Headless website considerations

• URL structure

• Internal linking

• Semantic HTML

• Heading hierarchy

• Metadata

• Mobile usability

• Page speed

• Core Web Vitals

• Google Lighthouse performance

We identify the technical issues that may be making your content harder to discover or interpret — and how to fix them.

Technical foundations create the conditions for everything else to work.

Website Schema + Structured Data

Tell machines what your content actually means.

Schema gives search engines explicit context about your business. We design and implement structured data across Organization, Product, Service, Article, Person, and FAQ entities so AI models accurately map your brand’s ecosystem.

Content + Answer Readiness

Make your expertise easy to extract and recommend.

AI platforms favour clear, direct answers to complex questions. We evaluate your existing content against buyer intent, restructuring pages with descriptive headings, concise answers, and supporting context that make your expertise machine-readable.

Topic Authority + Content Clusters

Build deep coverage around the subjects you want to own.

One single page isn't enough to demonstrate subject-matter depth. We map your core offerings into connected content clusters, identifying missing buyer questions, comparison guides, and industry use cases to establish topical authority.

The goal is to establish clearer authority around the subjects that matter most to your customers, and your business.

PR, Backlinks + Third-Party Authority

What other credible sources say about you matters.

Your own website can tell search engines and AI systems who you are.

External sources can help validate it.

That makes your PR and backlink strategy an increasingly important part of discoverability.

We evaluate your existing authority signals and identify opportunities to strengthen them through:

• Relevant media coverage

• Industry publications

• Thought leadership

• Partner websites

• Associations

• Expert commentary

• Digital PR

• High-quality backlinks

• Original research

• Third-party citations

• Consistent expert profiles

The objective isn’t to accumulate links for the sake of a number. It’s to create a credible external footprint around the topics where your organization has genuine expertise.

PR, content, SEO, and GEO increasingly reinforce one another.

Emerging Tech: Controlled Data & MCP Strategy

Prepare your private knowledge bases for future AI customer experiences.

Public web content is only half the equation. We help organizations evaluate how controlled connections, like Model Context Protocol (MCP), can securely expose gated data (docs, inventory, specs) to AI assistants without publishing confidential data publicly.

E-E-A-T & Brand Trust Signals

AI systems need sources they can rely on.

We assess whether your website provides enough evidence for both customers and machines to understand why your organization should be considered credible.

Depending on your business, this can include:

• Expert biographies

• Credentials

• Author attribution

• Case studies

• Customer proof

• Original research

• First-party data

• Awards

• Industry recognition

• Media coverage

• Citations

• Supporting sources

• Publishing dates

• Content update practices

The goal isn’t to manufacture authority. It’s to make the authority you already have easier to understand and verify.